HyporDigital

Ecommerce growth agency · Chicago area

We grow brands that sell online

HyporDigital runs the ads, builds the stores and connects the data behind ecommerce and consumer brands. One partner covers paid media, marketplaces, websites, automation and brand building, so nothing falls between agencies.

Serving brands across the US

Industries we've grown brands in

  • Billiards & game tables
  • Arcade games
  • Pickleball
  • Outdoor games
  • Sporting goods
  • Luxury jewelry & watches
  • Medical & veterinary supply
  • Outdoor media

Results

Every dollar tied to growth

We judge our work by what it does for revenue and margin, not by clicks or impressions.

800%
more effective Google Ads on 40% less spend
+200%
website traffic after rebuilding a brand's online store
43%
of a company's total sales driven by the ad program we run
11%
of company revenue from a sales channel we opened in under a year

What we do

Connected services, one accountable team

Brands usually hire one agency for ads, another for the website and a consultant for the data. We do all three, and we build them to work together.

Paid media & marketplaces

Campaigns run against the number you care about, whether that's ROAS, cost per acquisition or margin. Budget moves to what's working every week, across search, social, retail media and the marketplaces where your customers already shop.

  • Google Ads
  • Performance Max
  • YouTube
  • Meta
  • TikTok
  • Pinterest
  • Reddit
  • Amazon Ads
  • Amazon DSP
  • Walmart
  • Wayfair
  • Home Depot
  • Target Roundel
  • Criteo

Websites & ecommerce

Stores, collection pages and buying guides built to convert the traffic you pay for, then tested and improved after launch. We handle product data and SEO too, so your catalog reads right everywhere it's sold.

  • Shopify
  • WooCommerce
  • Landing pages
  • Collection pages
  • Buying guides
  • CRO
  • A/B testing
  • SEO
  • Product data

Systems & automation

We connect ad platforms, your store, your ERP and inventory into one view, then automate the reporting, monitoring and busywork that eats your team's week.

  • Data pipelines
  • Dashboards
  • ERP & CRM integration
  • API integrations
  • Price monitoring
  • Email automation
  • AI workflows

Brand & content

Go-to-market plans, brand voice, photo and video direction, and content systems that keep every channel fed, from a product launch to a YouTube series.

  • Go-to-market
  • Brand strategy
  • Photo shoots
  • Video
  • Social content
  • Influencer marketing
  • Events & sponsorships

Our work

Brands we've helped grow

From long-established wholesale brands going direct for the first time to brands built from scratch, here's what we've done and what it delivered. Client names are kept confidential.

Brand + ecommerce launch

Premium billiards brand

Taking a decades-old wholesale brand direct-to-consumer

A brand that had only ever sold through retailers. We repositioned it with a new strategy, personas and product story, then planned its first direct-to-consumer store and wrote the collection pages, buying guides, email automations and product specs behind it. Every launch offer was designed to protect the pricing its retail partners rely on.

2x+year-over-year sales for a flagship collection on Wayfair
  • Brand strategy
  • Shopify
  • Launch strategy
  • Buying guides
  • Email flows
  • Product data
Retail media

Game-table & outdoor-games brand

Retail media growth at the biggest US retailers

Air hockey, game tables, dartboards and outdoor games sold through Amazon, Walmart, Wayfair, Target, Home Depot and the warehouse clubs. We run its retail media with holiday takeover plans, keyword and competitor targeting, and retailer business reviews built on our own reporting.

+223%Walmart ad sales over the holiday season, year over year
5retail media networks managed
  • Amazon Ads
  • Walmart
  • Wayfair
  • Target
  • Home Depot
  • Business reviews
Go-to-market

Arcade-game brand

Go-to-market for a home arcade brand

A go-to-market plan from brand strategy and personas to marketplace merchandising and paid media, with a focused ad push on its arcade basketball line.

+30%average monthly sales within three months
46%of those sales driven by ads
~8:1return on spend from the focused ad push
  • Brand strategy
  • Go-to-market
  • Marketplace growth
  • Retail media
Brand launch

Pickleball brand

Launching a pickleball brand with a cause behind it

A Shopify launch backed by Google, Meta, TikTok, Amazon and Walmart, influencers and tournament sponsorships, plus a ball-recycling program that gave the brand a story players care about.

2.2Mpickleballs kept out of landfills
3.3Mlaunch campaign impressions
6+influencers at launch
  • Shopify
  • Paid social
  • Influencers
  • Sponsorships
  • Cause marketing
  • Email flows
Portfolio

Multi-brand sporting goods company

One ad program and data system across every brand and retailer

The parent company behind several of the brands above. We built the omnichannel ad program, onboarded new retail media networks such as Target and Home Depot, and joined ad performance, product, inventory and revenue into one live view for leadership.

11xROAS across Amazon, Walmart and Wayfair for a full year
43%of total sales driven by ads
  • Retail media
  • Amazon DSP
  • Google Ads
  • Meta
  • Data warehouse
  • Dashboards
Ecommerce

Luxury jeweler

Better search results on a much smaller budget

We consolidated scattered websites into one ecommerce store, restructured paid search and built customer personas from internal and outside data. We also ran co-op campaigns with luxury watch brands across social, billboards, print and events.

800%more effective Google Ads
40%less ad spend
+200%site traffic
  • Google Ads
  • Ecommerce platform
  • Personas
  • Co-op marketing
  • Out-of-home
B2B

Medical & veterinary supplier

A new procurement channel opened from zero

Institutional buyers purchase through procurement marketplaces, so we negotiated the supplier's entry into a new one, built out its listings and ran the channel alongside an ERP and CRM rollout that tied sales, catalog and customer data together.

11%of total company revenue from the new channel
<1 yrfrom zero to that share
  • Procurement marketplaces
  • B2B ecommerce
  • ERP & CRM
  • Catalog management
Direct-to-consumer

Medical & veterinary store

Profitable search ads in a heavily regulated category

A consumer store for medical and veterinary products, sold on its own site and across Amazon, eBay and Walmart. We built paid search that works within medical-device ad rules and lifecycle email segmented by purchase history.

10:1return on Google Ads in the first 12 months
90Kproducts in the catalog
4sales channels
  • Google Ads
  • Amazon
  • eBay
  • Walmart
  • Lifecycle email
  • Catalog management
Content brand

Outdoor adventure media brand

A content brand built from scratch

An outdoor-adventure brand built from the ground up: brand identity and voice, a documentary-style YouTube series, Shorts for Instagram and TikTok, and an AI-assisted system for research, SEO and cross-channel publishing.

  • Brand identity
  • YouTube
  • Short-form video
  • SEO
  • Content systems

Technical infrastructure

Your marketing, connected

Good marketing decisions need clean data and fewer manual steps. We design and build the infrastructure that joins your platforms together and keeps it running.

  • Every ad platform, marketplace and store in one view
  • Orders, inventory and pricing synced automatically
  • Reporting tied to revenue and margin, not clicks
  • Alerts when prices, stock or listings break
Google & Meta AdsAmazon & WalmartShopify storeERP & 3PLEmail & CRMLive dashboardsInventory syncPrice alertsAutomated reportsOne datamodel

Unified marketing data

Ad exports from every retailer and platform land in one database with your product, inventory and revenue data, and dashboards show performance and business health in real time.

About 1M rows of ad data in one model

Retailer, 3PL & ERP integrations

Order, ship-notice and inventory feeds between retailers, warehouses, your ERP and CRM, so orders confirm themselves and stock stays accurate everywhere you sell.

Five retailers connected to two 3PL warehouses

Inventory & product data

Stock levels sync from your ERP automatically, with a history of every stockout and restock, and a product database that keeps specs consistent across channels.

Hourly inventory sync with stockout tracking

Price & listing monitoring

Automated checks of live retailer prices and listings against your price sheet and product master, so violations and broken listings surface fast.

MAP compliance monitored across 12 retailers

Lifecycle & email automation

Browse, cart and checkout recovery plus segmented lifecycle flows that keep selling after the first visit.

42% of email sales from abandonment flows

AI research & workflows

Custom AI agents and workflows for brand and competitor research, search-demand analysis, content production and reporting, plus training so your team can use them.

Brand audits, keyword research & content pipelines

How we work

From first look to steady growth

Every engagement starts with research, so the plan is built on what's actually happening in your market.

  1. 1

    Research

    We audit your brand from the outside: your site, ads, reviews, competitors and how many people search for what you sell.

  2. 2

    Plan

    You get a focused plan with the changes most likely to grow revenue, what each one costs and how we'll measure it.

  3. 3

    Build and run

    We build the campaigns, pages, systems and automations, launch them and manage them day to day.

  4. 4

    Measure and improve

    Reporting is tied to revenue and reviewed with you on a set schedule. What works gets more budget and what doesn't gets cut.

Search-demand research runs on HyporDigital Keyword Research, our keyword research app built on Google Ads Keyword Planner data.

About HyporDigital

The depth of an in-house team, without the overhead

HyporDigital brings strategy, paid media, web development, data engineering and brand building under one roof. Clients get senior-level attention on their account and one partner accountable for the whole picture.

The agency is led by Charles Sadler, a former Chief Operating Officer and marketing director with more than 10 years running ecommerce, paid media and marketplaces for manufacturers, retailers and distributors. That operating background is why our work ties every recommendation to revenue and margin.

We pair that experience with our own research, data and automation tools, which lets us move faster and cover more ground for every client.

  • 9Brands grown
  • 15+Sales channels managed
  • 90K+Largest catalog managed
  • 10+Years of experience
  • Sporting goods, luxury retail, medical supply, mediaIndustries
  • Google AI EssentialsCertification

Tell us what you're trying to grow

Send a few lines about your brand, where it sells today and what you want next. We'll reply with whether we're a fit and how we'd start.